1. Increase the awareness of neurodegenerative diseases.

2. Raise funds for academic fundamental research focused on early diagnosis of brain disease in people younger than 45 years.

3. Acting as sponsor and co-sponsor with the help of finance and support to brain research by specialized institutions and individual researchers.

4. Stimulate brain researchers to advance and enlarge brain-, cognitive and behavioral science and to promote thinking and acting ‘out of the pharma-box’.