1. Increase the awareness of neurodegenerative diseases, with the help of:

–  Sharing knowledge and creating awareness through www.brain4ward.com,

– Initiating, branding and co-developing a focused social media ‘Brain4ward’ campaign with impact on a variety of platforms and in several languages,

– Making and distributing an informative ‘ready to mail’ brochure in several languages, for interested institutions, targeted individuals and the general public.

2. Raise funds for academic fundamental research focused on early diagnosis of brain disease in people younger than 45 years.

3. Acting as sponsor and co-sponsor with the help of finance and support to brain research by specialized institutions and individual researchers:

– Towards a better understanding of the possible relationship between human cognition, behavior, physical condition and lifestyle in times of health and disease,

– Towards an early diagnosis and therefore possibly a slowdown or even reversal of the progressiveness of these brain diseases on the one hand and,

– Towards an earlier use of existing and potentially newly developed treatments, that can structurally improve the quality of life on the other hand.

4. Stimulate young brain researchers to advance and enlarge brain-, cognitive and behavioral science and to promote thinking and acting ‘out of the pharma-box’, whereby co-financing with other (educational) institutions or (charity) foundations will be possible.